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Search Engine Submission News

A regularly updated selection of search engine submission news

Editor's picks

Feb, 2001 | SEWatch. The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines over the past few months.

Nov, 2000 | PromotionBase. Increasing Hits by Improving the Link Popularity of Your Site. In this article, I explore different methods by which you can improve the link popularity of your site. I start with the methods that you shouldn't bother using, then go on to the moderately effective methods, and then finish with the most effective methods you can use to boost the link popularity of your site.

Nov 2000 | Wired. Did Smut Spammers Scam Google?. "There's always going to be an arms race between the spammers and the search engines"

Sept, 2000 | AdWeek. Analysis: Search Patterns. Contrary to the persistent myth that search results are up for sale by most portals, achieving a prominent position requires technical finesse. It also requires the keyword matchmaking skills of a digital yenta.

June, 2000 | ClickZ. A Promotional Strategy That Won’t Break the Bank. The goals of our promotional efforts are, in order of importance: a sale, a prospect's email address, and a link.

June, 2000 | WDVL. Including Metadata in a Web Page. Search sites are famously secretive about the workings of their search engines, and it may be that they're quietly adding Dublin Core support...If they're not, by golly, they should be. And all you Web developers ought to be including this valuable metadata in every new site you build. The Internet badly needs a universal, comprehensive classification system, and the tools are at hand to create just that.

June, 2000 | Inter@ctive Week. In Search Of Search Service Ethics. Adams and his firm have created a "Search Engine Promotion Code of Ethics," which was released in mid-May in hopes of establishing ground rules for companies that offer search engine submitting or ranking improvement services.

June, 2000 | New York Times. The Search Engine as Cyborg. As the Web sprawls out of control, search engines are overheating and programmers are trying something new: human beings.

May, 2000 | Search Engine Watch. Pagejacking Complaint Involves High-Profile Sites. In cloaking, a search engine spider is sent a copy of a web page that's different than what a human visitor sees when viewing the same page. Search engine optimization companies employ cloaking for two main reasons. First, pages designed to rank well for search engines may not be attractive visually to humans, so cloaking keeps these ugly pages from being presented to human visitors. Second, many search engine optimization companies consider the work they do to be proprietary. They do not want their competitors to see how they've managed to achieve a top ranking.

May, 2000 | Online. Avoid the Void: Quick and Easy Site Submission Strategies. There are simply some essential rules that even library and research-oriented Web sites must follow in order to make them more "findable" in search engines.

May, 2000 | Cnet. Napster-like technology takes Web search to new level | may 31, 2000. "This whole distributed real-time search technology domain is something that's going to change the Internet. This is a whole new technological frontier, ripe for exploitation."

March, 2000 | Salon. Google: We're down with ODP. A whole industry has grown up doing search engine placement, tweaking sites to get a better ranking. Google is able to route around that

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