For years, I helped leading companies use technology to get closer to their customers. I know the inside stories. But I became so troubled by the mindset of corporate executives that I stopped consulting about one-to-one marketing and wrote a book, Making It Personal: How to Profit from Personalization without Invading Privacy.

The book will be in stores November 6, but reserve a copy now at Amazon (it's 30% off) or Barnes & Noble (20% off).

What you don't know can really hurt you. To learn more, you should read the book and sign up for my free Inside Privacy newsletter. Each week, I'll tell you what companies are doing with your personal information... the good, the bad, and the ugly.

If you work for a company that wants to profit by protecting privacy - instead of invading it - why not recommend that I speak at your next corporate event? You'll hear the unvarnished truth about what it takes to balance privacy with profits.

Bruce Kasanoff,
Founder, Inside Privacy